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Recap: Official Launch of the NZBRiC Business Outlook Report




On August 17th, NZBRiC with the support of the New Zealand Consulate-General Shanghai hosted the official launch of The New Zealand Business Roundtable's first Business Outlook Report at The Warehouse Group's office in Shanghai. The report surveyed 51 New Zealand companies operating in market across 45 questions and it's purpose is to capture; the outlook of New Zealand businesses operating in China, reflect upon the challenges of the pandemic period, gauge the ease of doing business as well as the opportunities seen in market.


The launch was attended by over 50 guests from New Zealand businesses, key partners and New Zealand and Local Government representatives.

The launch was opened by Acting New Zealand Consul-General Wilson Chau, followed by a presentation of the Business Outlook Report's key insights by NZBRiC Executive Director Anna-May Isbey.


NZBRiC Chair Mark Anderton led a panel disucssion with NZBRiC members; David Boyle, CEO at PCNZ, Claire Tan, China Head of Marketing at Silver Fern Farms, Ivan Kinsella, Head of Corporate Affairs and Communications at Zespri, Zoe Li, Head of China at MitoQ and James Robertson, Trade Strategy Manager, Asia at Fonterra. The panelists shared insights into their sector and brought their experience to answer questions concerning key NZ-China trade-related topics.


This event marks a big milestone in NZBRiC's development and could not have been achieved without the collaboration of key parties. We would like to acknowledge:

  • The event's wine sponsors; Tiraki, Achernar and Villa Maria for providing incredible New Zealand wines for guests to enjoy during the launch.

  • The Warehouse Group for their manaaki and opening their office to NZBRiC members to host the launch.

  • United Media Solution for their design of the report.

  • NZBRiC Executive Member James Robertson for his time and insightful analysis into the report.

  • The New Zealand Consulate-General in Shanghai who supported the report with their time and funding.

  • NZBRiC Members and New Zealand companies who took part in the survey, your time and insights are invaluable.

The goal of the Business Outlook Report is that it will be used as a resource by decision makers in business and government to inform their China decision making. The full report is available for you to download here.

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