Last week the New Zealand Business Roundtable in China (NZBRiC) visited SIAL, a leading annual trade show for Food and Beverage attracting over 150,000 visitors yearly. It is a launchpad for F&B brands looking to expand in China, enabling industry experts to share insights and trends and connecting exhibitors with buyers.
There was a flurry of acitivity leading up to this year's SIAL with New Zealand companies hosting delegations and lead teams from New Zealand. It was fantastic to see a number of members and New Zealand brands exhibiting at the show.
If you are a New Zealand Food & Beverage brand looking to learn more about the market in China and make the right connections, reach out to NZBRiC's Executive Director Anna-May Isbey.