TRADEMARK HEALTH CHECK
Trademark Health Check is a free service from China-based law firm Sparks Partners and NZBRiC designed to assist New Zealand companies in navigating China's trademark system. The service provides a tailored report that includes information specific to the brand on dilution risk, registration risk, and infringement risk. This service is invaluable to New Zealand businesses whether they are currently in China or plan to export to China in future.
For New Zealand companies, click 'Chat with us' in the corner of this page and type "Trademark Health Check". You will be sent a promo code which you can take to Sparks Partners' website https://www.sparkslaw.cn/iptm for your free China trademark diagnosis and report.
Read below to learn about what the Trademark Health Check can provide you.
Dilution Risk is a term used to describe the harm that a trademark's reputation and distinctiveness could face if someone uses a similar or identical mark without permission. This unauthorized use can cause confusion among consumers, which can lead to the original mark losing its uniqueness and value or becoming a generic name.
If your trademark is not registered in China's trademark administrative system, if there are already similar registered trademarks that resemble yours, there's a higher likelihood that your trademark registration application will be rejected. The "Trademark Health Report" will inform you about the risks associated with your trademark registration application.
The infringement risk indicates how likely you may be challenged for using the mark/logo without trademark registration.
TRADEMARK HEALTH REPORT
The "Trademark Health Report" will also provide you information about who in the market is registering identical or similar marks/logos as you, and prior obstacles to your registration. It will also provide you with a comprehensive trademark strategy, counter measures and protection advice that is tailored to your business.